Early Days of Dior Book


From the first show until the founder’s last breath, British Journalist Natasha Fraser-Cavassoni delves into the French fashion house’s history, between the years of 1947 and 1957, in a book titled “Monsieur Dior il était une fois”, out October 15.  

In early 1947 the fashion house, founded by Christian Dior, presented its first show in the private salons of Avenue Montaigne. Then aged 42, the designer showcased feminine and elegant silhouettes, with nipped in waists and full skirts. It was the birth of the New Look, a new way of dressing that greatly contrasted the austerity of the war years before. Revolutionizing the world of fashion, Christian Dior continued to produce innovative and creative designs until his death some ten years later. Today, journalist Natasha Fraser-Cavassoni revisits the early years of the French fashion house, with first-hand accounts, archived documents and over 150 unseen images collated in her book Monsieur Dior il était une fois. From the great actresses of the time, iconic models such as Victoire to loyal customers and the workshop assistants, the luxury and daring world of the Christian Diorfashion house was an inspiration to many. A world, proving still to fascinate today, with the 1950s exhibition at Palais Galliera and the new high jewelry collection Archi Dior, which paystribute to the founder.

The”Monsieur Dior il était une fois” book, set to be released on October 15 by Dior and Pointed Leaf Press publications, €60 

By Marie Bladt, translated by Ruby Norris


Christian Dior photographed by Anthony Amstrong-Jones



The Dior boutique on the corner of Avenue Montaigne and rue François 1er, by Victor Grandpierre, 1955


Yves Saint-Laurent at Christian Dior


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