A behind-the-scenes look at the contemporary knit accessory brand, DeNada and the creative process of its owner and designer, Virginia Blanca Arrisueño. In spring 2005, Arrisueño sought to blend contemporary styles with ethnic elements to offer stylish yet high-quality merchandise. Inspired by the culture and the traditions of her Peruvian heritage, Arrisueño continually works alongside skilled artisans in Perú to create DeNada’s growing collection.. The video embodies the cultural aesthetic of DeNada, the passion behind the brand, and shares the core brand tenet of the label: quality, style, and practicality. DeNada is an emerging accessories line, specializing in handmade knits for women and men. DeNada is currently sold at select retailers throughout the U.S. and around the world.